Cristiane Ulbrich is Director of Technology at BCS Tecnologia, a firm devoted to developing medical and hospital equipment being incubated at INCAMP, one of the most prestigious high-tech incubators in Brazil.
Ulbrich worked for 14 in the private sector in departments such as product development (CAD/CAM and fast prototyping), quality control, and certification (ISO 9001). She has also participated in several events in the area of innovation and entrepreneurship as invited speaker and lecturer.Cristiane Ulbrich holds a BS in Mechanical Technology from FATEC-São Paulo, a MS and a PhD in Mechanical Engineering from UNICAMP and a MBA from IBMEC, all in Brazil.
When you mix academia and market you always seem to be somebody out of place. But I was always somebody out of place: What is this girl doing in Mechanics? So, to continue as somebody out of place made no difference. And, at the same time that you managed to develop products, you had the part of ...(Full transcript available to logged in subscribers.).
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