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Laurie Linn Shares Importance of Playing the Gender Game in Certain Conservative Markets

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Total Case Duration :

  • Date Added : 5/1/2001
  • Clip Duration : 1 min. 59 sec.

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Laurie Linn

  • President, Communique Design & Marketing, Inc.
  • female
  • Caucasian
  • 1959 (Age: 65 years old)
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • Video 1 of 40 in this Case
  • View All Available Videos

Biography

Laurie Linn is the President of Communique Design & Marketing, Inc. She has fifteen years experience in the field of marketing stemming from consulting with major financial institutions, such as Citibank, Chase and Bank One to smaller institutions around the globe.

Certain markets that we serve are very blue collar and very conservative and we recognize that we can't change everyone so as opposed to going in as, you know, this big old feminist to say you deal with me or you do with no one. I have learned a business that you have to leverage and so what Eric a...(Full transcript available to logged in subscribers.).

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Laurie Linn videos

Video 1 of 40 Laurie Linn Shares First Mentoring Experience
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 53 sec.
Video 2 of 40 Laurie Linn Discusses Background and Early Business Experience
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 51 sec.
Video 3 of 40 Laurie Linn Discusses Decision to Be in Ithaca
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 5 sec.
Video 4 of 40 Laurie Linn Discusses Early Impressions That Ithaca Had Many Women in Leadership Positions
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 42 sec.
Video 5 of 40 Laurie Linn Discusses Personal Dislike of Corporate Travel
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 35 sec.
Video 6 of 40 Laurie Linn Discusses Competition in the Ithaca Advertising Market
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 43 sec.
Video 7 of 40 Laurie Linn Discusses Partnership With Husband
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 28 sec.
Video 8 of 40 Laurie Linn Shares Thoughts on Entrepreneurship
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 59 sec.
Video 9 of 40 Laurie Linn Discusses Grandfather's Success and Determination as a Personal Inspiration
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 32 sec.
Video 10 of 40 Laurie Linn Shares Influence of Father and Aunt as Entrepreneurs
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 49 sec.
Video 11 of 40 Laurie Linn Discusses Freedom in Early Professional Career and Desire to Have Control By Starting Her Own Company
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 18 sec.
Video 12 of 40 Laurie Linn Shares Reasons For Starting the Advertising Company, Communique
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 12 sec.
Video 13 of 40 Laurie Linn Discusses How Education and Interfacing with People is Critical to Being an Entrepreneur
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 49 sec.
Video 14 of 40 Laurie Linn Discusses Importance of Being a People Person and Stretching Employees Based on Their Innate Skills
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 42 sec.
Video 15 of 40 Laurie Linn Discusses Interacting with Cornell's AEM 425 class and Deciding to Downsize the Business
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 48 sec.
Video 16 of 40 Laurie Linn Discusses Need to Understand Accounting to Better Run the Business
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 56 sec.
Video 17 of 40 Laurie Linn Discusses First Business Plan, Finding Funding and Creating a Relationship with a Financial Team
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 59 sec.
Video 18 of 40 Laurie Linn Shares Thoughts on Having a Short-Term Rather than Long-Term Plan
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 1 sec.
Video 19 of 40 Laurie Linn Discusses Challenges as a Woman During the Financing Phase
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 47 sec.
Video 20 of 40 Laurie Linn Discusses How Women Often Take on Male Stereotypes as They Advance
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 41 sec.
Video 21 of 40 Laurie Linn Shares Importance of Playing the Gender Game in Certain Conservative Markets
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 59 sec.
Video 22 of 40 Laurie Linn Discusses Stereotypes of Men and Women with Artistic and Financial Questions
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 2 sec.
Video 23 of 40 Laurie Linn Discusses Attempts to Change Perceptions of Women in High-Profile Positions
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 47 sec.
Video 24 of 40 Laurie Linn Discusses Importance of Showing Women That They Can Follow Goals and Dreams
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 44 sec.
Video 25 of 40 Laurie Linn Discusses Different Management Styles Between Men and Women
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 26 sec.
Video 26 of 40 Laurie Linn States Her Biggest Challenge Was Timeline For Having Children
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 21 sec.
Video 27 of 40 Laurie Linn Discusses Work-Life Balance
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 53 sec.
Video 28 of 40 Laurie Linn Discusses Feelings After Having a Child and Placing More Emphasis on Personal Life
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 28 sec.
Video 29 of 40 Laurie Linn Discusses Challenges of Daycare
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 42 sec.
Video 30 of 40 Laurie Linn Shares Difficulty of Balancing Work and Home When Children are Sick
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 3 sec.
Video 31 of 40 Laurie Linn Discusses Choice To Have Only One Child
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 52 sec.
Video 32 of 40 Laurie Linn Discusses Importance of Sharing Domestic Responsibilities with Spouse
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 47 sec.
Video 33 of 40 Laurie Linn Discusses Support From Parents
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 32 sec.
Video 34 of 40 Laurie Linn Shares Story About Why She Never Took a Typing Class
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 38 sec.
Video 35 of 40 Laurie Linn Stresses Importance of Listening to Your Inner Voice, Setting and Meeting Your Own Goals
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 4 sec.
Video 36 of 40 Laurie Linn Stresses Importance of Being Free To Make Personal Choices
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 58 sec.
Video 37 of 40 Laurie Linn Discusses Positive Influence of a Female Mentor
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 2 min. 57 sec.
Video 38 of 40 Laurie Linn Discusses Partnership and the Balance She Has Found with Her Husband/Partner
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 1 min. 33 sec.
Video 39 of 40 Laurie Linn Discusses New Generation Of Graduates Who Embrace Entrepreneurship
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 52 sec.
Video 40 of 40 Laurie Linn Ponders How Men Would Respond to Work-Life Balance Questions
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
  • Laurie Linn
  • 0 min. 37 sec.

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Laurie Linn Shares Importance of Playing the Gender Game in Certain Conservative Markets
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
  • 5/1/2001
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  • 1 min. 59 sec.
Laurie Linn Discusses Stereotypes of Men and Women with Artistic and Financial Questions
  • Laurie Linn - Interview - Communique Design & Marketing, Inc.
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