Steve Leveen is the co-founder and CEO of Levenger, known for its catalog of "tools for serious readers." Levenger (an amalgam of Leveen and his wife's last name, Granger), started out as a purveyor of state-of-the-art halogen book reading lights and grew to become a highly successful Internet and retail company, touting tools for serious readers, writers and thinkers. Today, Levenger is a multimillion dollar company with 225 employees and stores in Delray Beach, Fla., Boston and Chicago. The Levenger catalog is distributed to 24 million households annually.
Prior to starting Levenger with his wife in 1987, Leveen worked in marketing for a software firm in Boston, as a survey researcher for a firm in Washington, D.C. and as a journalist for McGraw-Hill in New York City.
Steve Leveen holds a B.A. in Biology from University of California, San Diego and a Master's in PhD in Sociology from Cornell University.
Direct marketing has changed fundamentally. First, let me give you the definition of direct marketing as I understand it, which is the measuring of the effectiveness of advertising, which sets it apart fundamentally from other types of advertising. For instance, image advertising, fashion advertis...(Full transcript available to logged in subscribers.).
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Steve Leveen Discusses Gaining Understanding of Business and Shares Thoughts on Business Planning
Steve Leveen States Internet Sales Were A Channel Shift More Than A Way To Attract New Customers
Steve Leveen Discusses Complexities of Advertising and Marketing in Current Environment
Steve Leveen States The Most Valuable Employees Have Broad Expertise and Learn Quickly
