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Jin Seo Discusses Benchmarking

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Total Case Duration :

  • Date Added : 11/1/2002
  • Clip Duration : 1 min. 39 sec.

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Jin Seo

  • Design Director, Ralph Lauren
  • female
  • Asian
  • 1969 (Age: 55 years old)
  • Jin Seo - Interview - Ralph Lauren
  • Video 1 of 12 in this Case
  • View All Available Videos

Biography

Jin Seo is a designer at RLX which is a product line within the Ralph Lauren Polo brand.

Jin Seo is a graduate of Cornell University.

Q: Now would you call those two companies your benchmark companies? A: They are two of them for sure, definitely. They are both more in the alpine and outdoor industries and then there are different companies that we benchmark for different categories, ...(Full transcript available to logged in subscribers.).

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Jin Seo videos

Video 1 of 12 Jin Seo States Importance of Communication Skills and Shares Advice For New Designers
  • Jin Seo - Interview - Ralph Lauren
  • 11/1/2002
  • Jin Seo
  • 2 min. 53 sec.
Video 2 of 12 Jin Seo Shares Personal Background and Start in Design Business
  • Jin Seo - Interview - Ralph Lauren
  • 11/1/2002
  • Jin Seo
  • 1 min. 19 sec.
Video 3 of 12 Jin Seo Discusses Early Professional Background
  • Jin Seo - Interview - Ralph Lauren
  • 11/1/2002
  • Jin Seo
  • 6 min. 51 sec.
Video 4 of 12 Jin Seo Shares Background of RLX Under Ralph Lauren Polo Umbrella
  • Jin Seo - Interview - Ralph Lauren
  • 11/1/2002
  • Jin Seo
  • 3 min. 31 sec.
Video 5 of 12 Jin Seo Discusses Personal Design Philosophy
  • Jin Seo - Interview - Ralph Lauren
  • 11/1/2002
  • Jin Seo
  • 2 min. 26 sec.
Video 6 of 12 Jin Seo Discusses Integration of Technical Need and Fashion in Design Process
  • Jin Seo - Interview - Ralph Lauren
  • 11/1/2002
  • Jin Seo
  • 4 min. 4 sec.
Video 7 of 12 Jin Seo Discusses Benchmarking
  • Jin Seo - Interview - Ralph Lauren
  • 11/1/2002
  • Jin Seo
  • 1 min. 39 sec.
Video 8 of 12 Jin Seo Discusses Importance of Understanding Textile and Fiber Science
  • Jin Seo - Interview - Ralph Lauren
  • 11/1/2002
  • Jin Seo
  • 1 min. 9 sec.
Video 9 of 12 Jin Seo Discusses Design Philosophy at Ralph Lauren
  • Jin Seo - Interview - Ralph Lauren
  • 11/1/2002
  • Jin Seo
  • 2 min. 5 sec.
Video 10 of 12 Jin Seo Discusses Importance of Color at Ralph Lauren
  • Jin Seo - Interview - Ralph Lauren
  • 11/1/2002
  • Jin Seo
  • 1 min. 43 sec.
Video 11 of 12 Jin Seo Discusses Importance of Sponsorship and Partnership in Promoting and Defining Brand
  • Jin Seo - Interview - Ralph Lauren
  • 11/1/2002
  • Jin Seo
  • 3 min. 20 sec.
Video 12 of 12 Jin Seo Shares Thoughts on Freelancing
  • Jin Seo - Interview - Ralph Lauren
  • 11/1/2002
  • Jin Seo
  • 3 min. 10 sec.