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The Warrens Discuss Challenges of Market Research When Budget is Tight

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Total Case Duration :

  • Date Added : 8/2/2002
  • Clip Duration : 1 min. 56 sec.

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Tom Warren

  • Founder, Stone and Thistle Farm
  • male
  • Caucasian
  • 1958 (Age: 66 years old)
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • Video 1 of 34 in this Case
  • View All Available Videos

Biography

Tom and Denise Warren are the founders and owners of Stone and Thistle Farm. Stone and Thistle Farm is a family farm in the foothills of the Catskill Mountains in central New York state. The farm produces meadow raised lamb, goat, chickens, turkeys, eggs, pork, beef and goat milk. The farm prides itself on offering products with no additives, hormones, antibiotics or drugs.

I think that there is and that's where market research is tough at our scale. To do an effective, I mean, I'm not sure it's I go back to these ideas and I've sat in on some of the business planning session where they get the marketing specialist there and they talk about doing marketing research an...(Full transcript available to logged in subscribers.).

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Tom Warren videos

Video 1 of 34 The Warrens Provide an Overview of Product Offerings From Stone and Thistle Farm
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Denise Warren
  • 2 min. 39 sec.
Video 2 of 34 The Warrens Discuss Dairy Operations at Stone and Thistle Farm
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Denise Warren
  • 1 min. 5 sec.
Video 3 of 34 The Warrens Share Background on How Stone and Thistle Farm Was Started
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Denise Warren
  • 1 min. 29 sec.
Video 4 of 34 The Warrens Discuss Decision To Start Business Out of Love of Working with Animals
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Denise Warren
  • 1 min. 16 sec.
Video 5 of 34 The Warrens Share Thoughts on Managing Growth and Customer Expectations
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Denise Warren
  • 1 min. 38 sec.
Video 6 of 34 The Warrens State Including Recipe Ideas Encourages Customers to Buy Different Items
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Denise Warren
  • 0 min. 37 sec.
Video 7 of 34 The Warrens Discuss Challenges of Seasonailty and High Product Prices
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Denise Warren
  • 1 min. 12 sec.
Video 8 of 34 The Warrens Share Thoughts on Company Growth
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Denise Warren
  • 1 min. 15 sec.
Video 9 of 34 The Warrens Share Thoughts on Encouraging Customers to Buy Locally
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Denise Warren
  • 1 min. 12 sec.
Video 10 of 34 The Warrens State Stone and Thistle Business Plan Was Constructed For The Bank
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Denise Warren
  • 0 min. 51 sec.
Video 11 of 34 The Warrens Discuss Choice Not to Conduct Market Research
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Denise Warren
  • 1 min. 6 sec.
Video 12 of 34 The Warrens Share Advantages of Being a Small Company in a Niche Market
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Denise Warren
  • 1 min. 21 sec.
Video 13 of 34 The Warrens Discuss New York Times Article Written About Grass Fed Beef
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 1 min. 2 sec.
Video 14 of 34 The Warrens Discuss Challenge of Using Website For Marketing When Focusing on Being a Local Farm
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 1 min. 14 sec.
Video 15 of 34 The Warrens Discuss Informal Design of Website
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 0 min. 54 sec.
Video 16 of 34 The Warrens State Website is a Window to the Farm
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 0 min. 47 sec.
Video 17 of 34 The Warrens Discuss Marketing Challenges and Growth
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 1 min. 55 sec.
Video 18 of 34 The Warrens Discuss Challenges of Market Research When Budget is Tight
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 1 min. 56 sec.
Video 19 of 34 The Warrens Discuss Challenge of Matching Production to Demand Generated From Market Research
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 1 min. 26 sec.
Video 20 of 34 The Warrens State Growth in Livestock Business Is Difficult Due to Capital Demands and Lag Time From Reproduction
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 1 min. 10 sec.
Video 21 of 34 The Warrens Share Thoughts on Creating Formal Business Plans and Establishing a Vision
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 1 min. 38 sec.
Video 22 of 34 The Warrens State Stone and Thistle Farms Has Several Formal Business Plans
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 0 min. 22 sec.
Video 23 of 34 The Warrens Discuss Dealing with Bankers and Importance of Cash Flow
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 0 min. 27 sec.
Video 24 of 34 The Warrens State Importance of Cash Flow When Getting Agricultural Loans
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 0 min. 22 sec.
Video 25 of 34 The Warrens State Importance of Having a Business Plan In Place When Applying For a Grant
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 0 min. 57 sec.
Video 26 of 34 The Warrens Share Biggest Surprises From Stone and Thistle Farm
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 3 min. 38 sec.
Video 27 of 34 The Warrens State Farming is a Business and Good Communication Skills Are Key
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 1 min. 56 sec.
Video 28 of 34 The Warrens Discuss Importance of Developing a Network
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 1 min. 32 sec.
Video 29 of 34 The Warrens Discuss Risk and State They Are Not Entrepreneurs
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 1 min. 25 sec.
Video 30 of 34 The Warrens Share Thoughts on Ethical Dilemmas
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 3 min. 31 sec.
Video 31 of 34 The Warrens Share Specific Example of Ethical Challenge
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 0 min. 25 sec.
Video 32 of 34 The Warrens Discuss Ethics
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 0 min. 55 sec.
Video 33 of 34 The Warrens Discuss Ethical Challenges in the Livestock Industry
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 1 min. 46 sec.
Video 34 of 34 The Warrens Share Thoughts on Direct Marketing
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 2 min. 33 sec.

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The Warrens Discuss Challenges of Market Research When Budget is Tight
  • Tom and Denise Warren - Interview - Stone and Thistle Farm
  • 8/2/2002
  • Tom Warren
  • 1 min. 56 sec.
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