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Philip Krim Discusses Getting Funding and Developing a Brand

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Total Case Duration :

  • Date Added : 11/11/2015
  • Clip Duration : 4 min. 40 sec.

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Philip Krim

  • CEO, Casper
  • male
  • Caucasian
  • 1983 (Age: 41 years old)
  • Philip Krim - Interview - Casper
  • Video 1 of 7 in this Case
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Biography

Philip Krim is the CEO of Casper, a sleep startup that launched with an outrageously comfortable mattress. Its direct-­to-­consumer model has been praised for disrupting the mattress industry. A serial entrepreneur, Philip Krim started his first company out his dorm room at the University of Texas over a decade ago. As an early e-­commerce executive, Philip has been focused on the evolving consumer shopping trends - both online and off - in a number of different verticals throughout his career. Philip Krim is a graduate of the University of Texas at Austin.

It did not feel very quick at the time. It took a long time. It took probably the better part of six months before we were introduced to Ben. And it was definitely a game of perseverance. And to John's point about grit, we knew we wanted to raise money. We knew it was critical to the business ...(Full transcript available to logged in subscribers.).

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Philip Krim videos

Video 1 of 7 Philip Krim Discusses Maintaining Company Culture
  • Philip Krim - Interview - Casper
  • 12/9/2015
  • Philip Krim
  • 1 min. 52 sec.
Video 2 of 7 Philip Krim Discusses Meeting And Starting Business
  • Philip Krim - Interview - Casper
  • 12/9/2015
  • Philip Krim
  • 2 min. 12 sec.
Video 3 of 7 Philip Krim Discusses Mattress Business As Oligopoly
  • Philip Krim - Interview - Casper
  • 12/9/2015
  • Philip Krim
  • 2 min. 36 sec.
Video 4 of 7 Philip Krim Discusses Importance of Customer Focus
  • Philip Krim - Interview - Casper
  • 12/9/2015
  • Philip Krim
  • 2 min. 2 sec.
Video 5 of 7 Philip Krim Discusses Getting Funding and Developing a Brand
  • Philip Krim - Interview - Casper
  • 12/9/2015
  • Philip Krim
  • 4 min. 40 sec.
Video 6 of 7 Philip Krim Discusses Importance of the Team of People You Have Inside and Around the Organization
  • Philip Krim - Interview - Casper
  • 12/9/2015
  • Philip Krim
  • 2 min. 16 sec.
Video 7 of 7 Philip Krim Discusses Hiring Challenges
  • Philip Krim - Interview - Casper
  • 12/9/2015
  • Philip Krim
  • 1 min. 32 sec.