Vijay Nathan is a Product Manager with Apartment Therapy. Previously, he was the Co-Founder and CEO of NoshOnIt. After realizing that he was much better suited to be cooking at home instead of in a professional kitchen, Vijay traded in his chef hat for an apron and has committed himself to helping everyone realize that they can cook great food at home. You\'ll often find him traversing the city for the best ethnic eats or experimenting in the kitchen with new cuisines. Prior to NoshOn.It, Vijay was the Co-Founder and CEO of MyReci.com, an online recipe box application that allows you to manage, save, and share all of your recipes from any website in one place. MyReci was born out of Vijay\'s entrepreneurship and brand management focus at the Johnson Graduate School of Management at Cornell University, where he received his MBA. Vijay Nathan received his undergraduate degree from Tufts University and his MBA from Cornell University.
I am a big proponent of the "paring it down" approach, choosing a very intentional approach for mobile and going with that. I've seen some other media sites do some really cool things, especially in the cooking world where their app is not a database of all their recipes. Their app is like, essent...(Full transcript available to logged in subscribers.).
Register & Subscribe
Login
