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Laura Colosi States Target Markets For Product May Change

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Total Case Duration :

  • Date Added : 1/30/2008
  • Clip Duration : 1 min. 54 sec.

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Laura Colosi

  • Founder, ThinkWorks
  • female
  • Caucasian
  • 1970 (Age: 54 years old)
  • Derek Cabrera and Laura Colosi - Lecture - ThinkWorks
  • Video 1 of 7 in this Case
  • View All Available Videos

Biography

Laura Colosi is Chief Operating Officer for ThinkWorks. Additionally, she is an Extension Associate at Cornell University where she works to improve parent education for the statewide Cooperative Extension Administration. She is also developing an assessment and reporting system for parent education programs in New York in hopes of developing a model for national implementation. In addition to her work at Cornell, Laura serves as a consultant to external organizations on applying systems thinking to evaluate educational and outreach programs.

Colosi's prior research interests included the impact of social policies on parents and their children, with a particular interest in low-income families. She has conducted evaluations of several New York State programs including: parent education series such as the Parenting Skills Workshop Series, the Strengthening Families Program and the Literacy Institute; the statewide Food Stamp Nutrition Education Program, Eat Smart New York; a 3 year evaluation of the Teenage Homelessness Prevention Program in Ronkonkoma, New York; as well as the NYS Citizens' Coalition for Children's Post Adoption and Preservation Services.

Laura Colosi holds both a Masters in Public Administration from Cornell University's Institute for Public Affairs and a Ph.D. from the College of Human Ecology at Cornell.

When we first started, we thought our target market would be parents, parents ... and we were going to sell this great educational toy to teach their kids thinking skills and over the course of many sort of user testing groups and case studies and just general presentations, we're starting to learn ...(Full transcript available to logged in subscribers.).

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Laura Colosi videos

Video 1 of 7 Derek Cabrera States Importance of Not Hiring Too Many People In Initial Stage of Startup
  • Derek Cabrera and Laura Colosi - Lecture - ThinkWorks
  • 1/30/2008
  • Laura Colosi
  • 0 min. 36 sec.
Video 2 of 7 Laura Colosi States Target Markets For Product May Change
  • Derek Cabrera and Laura Colosi - Lecture - ThinkWorks
  • 1/30/2008
  • Laura Colosi
  • 1 min. 54 sec.
Video 3 of 7 Derek Cabrera States Marketplace Will Dictate Who Your Customers Are
  • Derek Cabrera and Laura Colosi - Lecture - ThinkWorks
  • 1/30/08
  • Laura Colosi
  • 0 min. 34 sec.
Video 4 of 7 Derek Cabrera States Importance of Being Open To Learning But Also Realizing When You Need To Hire Help
  • Derek Cabrera and Laura Colosi - Lecture - ThinkWorks
  • 1/30/2008
  • Laura Colosi
  • 0 min. 49 sec.
Video 5 of 7 Derek Cabrera States Importance of Knowing Why You Are Going Into Business
  • Derek Cabrera and Laura Colosi - Lecture - ThinkWorks
  • 1/30/2008
  • Laura Colosi
  • 1 min. 33 sec.
Video 6 of 7 Laura Colosi States Importance of Understanding Exit Strategy From Inception of Partnership
  • Derek Cabrera and Laura Colosi - Lecture - ThinkWorks
  • 1/30/2008
  • Laura Colosi
  • 0 min. 18 sec.
Video 7 of 7 Derek Cabrera States It Is Easier To Start A Business When You Are Young
  • Derek Cabrera and Laura Colosi - Lecture - ThinkWorks
  • 1/30/2008
  • Laura Colosi
  • 0 min. 45 sec.

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