Jason O'Neill founded the company Pencil Bugs in November 2005, right after he turned 10 years old.
Pencil Bugs attach to a standard pencil via a pipe cleaner body. Each bug has a Styrofoam head with antennae and eyes and comes with its own Certificate of Authenticity, which includes its name, the day it was "born" and instructions on the proper care and training of a Pencil Bug. What started as a simple craft fair product a few years ago is now a full-fledged business for O'Neill, complete with a city of Temecula business license, a state tax identification number and a Web site for sales.
O'Neill donates 5 percent of Pencil Bugs sales to Rady Children's Hospital in San Diego. The other 95 percent goes right back into the product itself.
We've been trying to keep it small because one of the things I've learned is if you expand too quickly and you can't keep up with stuff then you might lose control and the business might go down the drain. But I do have plans for evolving in the future. I have ideas for a board game and a video ga...(Full transcript available to logged in subscribers.).
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