John Dyson is Chairman and Chief Executive Officer of Millbrook Capital Management which owns Pebble Ridge Vineyards & Wine Estates, which in turn, operates wineries and commercial vineyards in New York, California and Italy.
Much of Dyson's career has been spent in public service. He created the New York tourism campaign in the 1970s when he was Commissioner of Commerce for New York state. In 1994, Mayor Rudolph Giuliani appointed him New York City Deputy Mayor for Finance and Economic Development, in which position he worked to rebuild the downtown area in the aftermath of the Sept. 11, 2001, attacks on the World Trade Center. He served as chairman of the New York State Power Authority and of the Urban Development Corporation and state commissioner of agriculture, where he was responsible for developing the "Grown in New York" program.
John Dyson earned a bachelor of science degree from Cornell University.
So, we had two markets. Remember, we had come to New York City for a two or three day fun vacation and we had go to upstate New York or the beaches with your family for a week. Those were the two markets that the research identified. You've got to follow the research. Everybody told me oh well, ...(Full transcript available to logged in subscribers.).
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John Dyson States New York State Had Never Before Done a Marketing Campaign For Tourism
John Dyson Discusses Importance of Determining In Advance What the Measurements of Success Of Advertising Campaign Would Be
John Dyson States Importance of Focusing Advertising on Markets Determined Through Market Research
John Dyson States Surprise That Consumers Are Often More Loyal Over The Internet Than Those Who Have Met Him Face To Face
John Dyson Shares Thoughts on Selling Directly to Consumer Rather Than To Distributor
