John Alexander is president and founder of The CBORD Group, Inc., a company inspired by his foodservice experience at Cornell University. While earning an undergraduate degree in physics, John worked in several capacities for the Department of Dining Services at Cornell, including managing the university's first two "Pickup Store" convenience stores. Later, as assistant business manager, he developed the dining department's systems for food production and cost control. John Alexander is a graduate of Cornell University
So I went out and, you know, since $20,000 worked for the first sale. I thought $20,000. That's a good price for this. So this little stick of gum that had 800 program steps on it, I sold it for $20,000 and I sold two of them. Then I had, at that point, enough money for a down payment on my hous...(Full transcript available to logged in subscribers.).
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John Alexander Discusses Relying On Customer For Input and Incremental Improvement Suggestions
John Alexander States Differentiation Can Happen Through Service, Price or Technology
