H. Alex Ruiz Senior Vice President of Client Services at Tenthwave Digital LLC, a nationwide firm specializing in social marketing, digital strategy and website design and development. Ruiz has been working in digital marketing for 15 years - ever since the concept of using the Internet to connect with customers was first developed. Ruiz began his career in account management at K2 Design, one of the first boutique digital agencies. Since then, he's worked building digital and social marketing campaigns for brands like Jim Beam, Birds Eye, adidas, American Express and the Wall Street Journal. Ruiz has worked at a host of digital marketing agencies including 360i, Digitas, i33 communications, K2 Design and Dennis Interactive. Alex Ruiz received his undergraduate degree from Cornell University.
Social media is nascent technology. It is what three years old in terms of marketing on it. So the tracking isn't there yet. And when I talk to clients what I am trying to sell to them because I don't have ROI yet. I mean there is some case studies. It's really about the long term value of thos...(Full transcript available to logged in subscribers.).
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