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Kenneth Shields States Consumer Products Companies Need To Execute Quickly and Simply

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Total Case Duration :

  • Date Added : 10/11/2006
  • Clip Duration : 0 min. 34 sec.

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Kenneth Shields

  • Director, Procter & Gamble
  • male
  • Caucasian
  • 1962 (Age: 62 years old)
  • Kenneth Shields - Lecture - Procter and Gamble
  • Video 1 of 6 in this Case
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Biography

Kenneth Shields is a Director at Procter & Gamble.

We were looking at a store, if you get into a department in a store this happens to be one that has some of our brands on it and actually in a Wal-Mart store, so I'm disappointed with the clutter but you can see it's confusing. Five seconds five feet, how are you going to make your purchase and tha...(Full transcript available to logged in subscribers.).

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Kenneth Shields videos

Video 1 of 6 Kenneth Shields Discusses Impact of Brand Impressions
  • Kenneth Shields - Lecture - Procter and Gamble
  • 10/11/2006
  • Kenneth Shields
  • 0 min. 31 sec.
Video 2 of 6 Kenneth Shields States Consumer Products Companies Need To Execute Quickly and Simply
  • Kenneth Shields - Lecture - Procter and Gamble
  • 10/11/2006
  • Kenneth Shields
  • 0 min. 34 sec.
Video 3 of 6 Kenneth Shields Provides Definition of Lovemark
  • Kenneth Shields - Lecture - Procter and Gamble
  • 10/11/2006
  • Kenneth Shields
  • 1 min. 28 sec.
Video 4 of 6 Kenneth Shields States Brand Has To Be Relevent To Consumers
  • Kenneth Shields - Lecture - Procter and Gamble
  • 10/11/2006
  • Kenneth Shields
  • 0 min. 31 sec.
Video 5 of 6 Kenneth Shields States Importance of Household Penetration
  • Kenneth Shields - Lecture - Procter and Gamble
  • 10/11/2006
  • Kenneth Shields
  • 0 min. 26 sec.
Video 6 of 6 Kenneth Shields Discusses Market Indicators
  • Kenneth Shields - Lecture - Procter and Gamble
  • 10/11/2006
  • Kenneth Shields
  • 0 min. 33 sec.