Seth Sarelson is the Co-founder & Chief Operating Officer of RevTrax. He has run the daily operations at RevTrax since the company's formation, managing client services and RevTrax's digital media partners. Prior to RevTrax, Seth worked in Citigroup's Global Commercial Cards business in brand management for the Purchasing Card, Fleet Card, and Electronic Account products. In addition to his corporate activities, Mr. Sarelson has been published and quoted in a number of marketing industry publications, including AdWeek, MultiChannel Merchant, iMedia Connection, Chain Store Age and CRM Buyer.
Seth Sarelson holds a Bachelor of Science, Magna Cum Laude, from Cornell University.
Business planning process was straight out of my undergrad experience and I think the reason for that was that I wasn't that far out. So you know we started drawing out business plans, and my cofounder actually started with the financials and I started with the business plan and that's how we, we d...(Full transcript available to logged in subscribers.).
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