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Deborah Streeter States Business Planning Is More About The Process Than The Document

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Total Case Duration :

  • Date Added : 3/5/2007
  • Clip Duration : 0 min. 48 sec.

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Deborah Streeter

  • Professor, Cornell University
  • female
  • Caucasian
  • 1955 (Age: 69 years old)
  • Deborah Streeter - Lecture - Art of the Business Plan
  • Video 1 of 21 in this Case
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Biography

Deborah Streeter is the Bruce F. Failing, Senior Professor of Personal Enterprise in the Department of Applied Economics and Management at Cornell University.

Entrepreneurship and small business management are the focus of Streeter's research, teaching, and outreach programs. She is part of the university-wide Entrepreneurship@Cornell Program, which offers courses in entrepreneurship in almost all of Cornell's schools and colleges. Her research interests include the role of entrepreneurship and small business in economic development, with a particular focus on the effectiveness of business training and planning for start-ups.

Streeter has developed eClips, a database of digital video interviews, with entrepreneurs across the country. The in-depth interviews are digitized, cut into clips by topic, and are used in a multimedia format to teach entrepreneurship and small business management. The entrepreneurs she interviewed range from early start-ups to established companies and from high-tech Internet companies to manufacturing and service firms.

Streeter is also involved in helping to train start-up businesses in New York State. As part of the Entrepreneurial Education and Outreach Program, she is currently involved in a variety of programs aimed at helping New York entrepreneurs make informed choices about entrepreneurial ventures.

Deborah Streeter received her undergraduate degree from the University of Connecticut and her Master's and PhD from the University of Wisconsin, Madison.

What we're gonna really focus on today and I'll tell you the ending at the beginning which is the business plan which tends to be a great mystery. Everyone talks about, got to have a business plan, got to have a business plan but it turns out that not everybody knows what a business plan really is....(Full transcript available to logged in subscribers.).

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Deborah Streeter videos

Video 1 of 21 Deborah Streeter States Business Planning Is More About The Process Than The Document
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 0 min. 48 sec.
Video 2 of 21 Deborah Streeter States Business Plans For High Growth Businesses Are Different
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 0 min. 50 sec.
Video 3 of 21 Deborah Streeter States One Of The Purposes Of The Business Plan Is To Show Investors A Good Place To Invest Their Money
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 0 min. 43 sec.
Video 4 of 21 Deborah Streeter States Business Plans For Technology Based Businesses Are Tied Up In Funding Cycles
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 1 min. 14 sec.
Video 5 of 21 Deborah Streeter Discusses The Investment Valley of Death
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 1 min. 33 sec.
Video 6 of 21 Deborah Streeter States Business Plans Need To Discuss How Ownership Will Change Over Time
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 1 min. 1 sec.
Video 7 of 21 Deborah Streeter States Good Business Plans Are Always Being Rewritten
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 0 min. 52 sec.
Video 8 of 21 Deborah Streeter States Executive Summary Needs To Be Compelling
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 2 min. 26 sec.
Video 9 of 21 Deborah Streeter Discusses The Value Proposition In A Business Plan
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 1 min. 53 sec.
Video 10 of 21 Deborah Streeter Discusses Importance of the Management Team
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 1 min. 55 sec.
Video 11 of 21 Deborah Streeter States Intellecutal Property Protection Requires Money And Should Be Discussed In Business Plan
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 0 min. 39 sec.
Video 12 of 21 Deborah Streeter Shares Thoughts on The Marketing Strategy Section of the Business Plan
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 1 min. 23 sec.
Video 13 of 21 Deborah Streeter States Importance of Outlines How Plan of Operations Will be Executed
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 0 min. 33 sec.
Video 14 of 21 Deborah Streeter States Financial Plan Needs To Address How Cash Flow Will Be Managed
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 2 min. 1 sec.
Video 15 of 21 Deborah Streeter States Entrepreneurs Can Provide The Passion But Business Plan Needs To Lay Out The Facts
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 0 min. 32 sec.
Video 16 of 21 Deborah Streeter Discusses The Correct Length For A Business Plan
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 0 min. 38 sec.
Video 17 of 21 Deborah Streeter States Financial Requests Should Be Made Up Front In The Business Plan
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 0 min. 31 sec.
Video 18 of 21 Deborah Streeter States Importance of Getting the Value Proposition Right
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 0 min. 41 sec.
Video 19 of 21 Deborah Streeter Discusses Concentric Circles of Funding
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 1 min. 43 sec.
Video 20 of 21 Deborah Streeter States Importance of Finding The Right Kind Of Money
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 1 min. 18 sec.
Video 21 of 21 Deborah Streeter States Importance of Balancing Passion With Commitment
  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
  • 1 min. 7 sec.

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  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
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  • 0 min. 48 sec.
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  • Deborah Streeter - Lecture - Art of the Business Plan
  • 3/5/2007
  • Deborah Streeter
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