Bill Barton is the founder and owner of Bellwether Hard Cider in Ithaca, NY.
Bill Barton is a graduate of Cornell University.
For somebody that small, obviously you don't have or typically would not have at your disposal the ability to go out and hire a professional marketing firm to do this research. So it is pretty casual. You talk to as many people as you can, which includes retailers, distributors. You do a lot of l...(Full transcript available to logged in subscribers.).
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