Colleen Wainwright is a writer-speaker-illuminator who started calling herself "the communicatrix" when she hit three hyphens. She consults one-on-one with solopreneurs about their online marketing presence and creates content for an alarmingly large number of online outlets.
Wainwright spent 10 years as an award-winning TV copywriter at Young & Rubicam crafting ads for brands like Wheaties, Gatorade and Jell-O, and another 10 acting in them as a performer. Wainwright now spends her time teaching other creative souls how to talk about what they do in a way that wins them attention, work and satisfaction.
Colleen Wainwright is a graduate of Cornell University.
I think what you want to do always is, again, the whole strategy. Know your market and then you have this mothership on the web. You had your place that this is - I own this space. That's your web, your blog, your whatever. Blogs are going to go away; and so, there will be websites again. But -...(Full transcript available to logged in subscribers.).
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