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Rob Ryan Discusses Creating Ascend Communications' Value Proposition

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Total Case Duration :

  • Date Added : 4/2/2004
  • Clip Duration : 1 min. 26 sec.

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Rob Ryan

  • , Ascend Communications, Inc.
  • male
  • Caucasian
  • 1947 (Age: 77 years old)
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • Video 1 of 24 in this Case
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Biography

Rob Ryan earned national attention when he grew his 1989 start-up company, Ascend Communications, Inc., to more than $500 million in sales by 1995. Lucent Technologies acquired Ascend in 1999 for $23 billion, in what was termed at the time, the "largest technology merger ever."

Back surgery sidelined Ryan from Ascend in June of 1995, but soon after his recovery he reinvented himself as a "boot camp mentor" at his Montana ranch and began helping budding high-tech entrepreneurs formulate winning business plans and teaching them how to sell their ideas. Since Entrepreneur America began, Ryan has counseled dozens of aspiring entrepreneurs and as a result, 18 companies have been founded and mentored by his organization. Three of those companies rose to billion-dollar valuations.

Ryan received his undergraduate degree from Cornell University.

Well, in the earliest incarnation, that is with our original business plan that was funded, we did not know what the value of proposition was. That was a lesson that I learned the hard way. We knew that the carriers were going to offer a new service, di...(Full transcript available to logged in subscribers.).

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Rob Ryan videos

Video 1 of 24 Rob Ryan Discusses Tradeoff Between Intellectual Property Protection and Customer Involvement
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 0 min. 39 sec.
Video 2 of 24 Rob Ryan Discusses Early Professional Background in Computer Networking
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 0 min. 33 sec.
Video 3 of 24 Rob Ryan Discusses Formation and Growth of Ascend Communications
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 3 min. 44 sec.
Video 4 of 24 Rob Ryan Discusses Becoming A Mentor For Technology Entrepreneurs
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 1 min. 8 sec.
Video 5 of 24 Rob Ryan Discusses Creating Ascend Communications' Value Proposition
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 1 min. 26 sec.
Video 6 of 24 Rob Ryan Discusses Market Research and Finding First Customers
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 2 min. 12 sec.
Video 7 of 24 Rob Ryan Discusses Working With Customer On Product Development
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 2 min. 40 sec.
Video 8 of 24 Rob Ryan Discusses Personality Traits He Sought In Members of His Management Team
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 1 min. 41 sec.
Video 9 of 24 Rob Ryan Discusses Challenge of Hiring High Quality Employees
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 1 min. 28 sec.
Video 10 of 24 Rob Ryan Shares Major Inflection Points At Ascend Communications
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 1 min. 57 sec.
Video 11 of 24 Rob Ryan Shares Thoughts on Stress In The Life of an Entrepreneur
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 1 min. 50 sec.
Video 12 of 24 Rob Ryan States Wealth, Stress and Loneliness of Job Were Biggest Surprises
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 1 min. 46 sec.
Video 13 of 24 Rob Ryan Discusses Sale of Ascend Communications and Decision to Retire
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 2 min. 43 sec.
Video 14 of 24 Rob Ryan Shares Thoughts on Loneliness As The Top Executive
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 0 min. 59 sec.
Video 15 of 24 Rob Ryan Discusses Migration of Technology From University Setting to Commercial Setting
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 4 min. 28 sec.
Video 16 of 24 Rob Ryan Discusses Challenges Facing Professors With Regards To Technology Transfer
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 0 min. 33 sec.
Video 17 of 24 Rob Ryan Discusses Challenges Facing Graduate Students With Regards to Technology Transfer
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 1 min. 8 sec.
Video 18 of 24 Rob Ryan Shares Example of 3-D Technology Business
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 5 min. 47 sec.
Video 19 of 24 Rob Ryan Shares Example of Cornell Nanofluidics Business
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 1 min. 48 sec.
Video 20 of 24 Rob Ryan States Importance of Developing a Network To Expand Learning And Experience
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 2 min. 38 sec.
Video 21 of 24 Rob Ryan States Importance of Outlining An Agreement In a Mentoring Relationship
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 2 min. 30 sec.
Video 22 of 24 Rob Ryan States Importance of Developing Understanding Of Marketing and Product Development
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 2 min. 36 sec.
Video 23 of 24 Rob Ryan States Importance of Quantifying Value Proposition in Dollars
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 0 min. 48 sec.
Video 24 of 24 Rob Ryan Discusses Importance of Understanding Value Proposition In Order To Sell Product
  • Rob Ryan - Interview - History of Ascend Communications and Advice For Entrepreneurs
  • 4/2/2004
  • Rob Ryan
  • 1 min. 21 sec.