Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for Fortune 500 companies to help their brands achieve double-digit or higher growth. The U-Promise program developed for Citibank and its partners is one of her most recognized and successful in-market concepts. Kathleen began her career in brand management with Procter & Gamble in the food and health & beauty divisions in the US and Europe for 7 years. She has also worked for H.J. Heinz, a management consulting firm, MCA (Marketing Corporation of America) and was the CMO for two internet start-ups: the internet grocery precursor sold to Peapod and CNBC.com, which Microsoft bought. She earned at Cornell University a B.S. and MBA in their 5-year joint degree program.
There?s really big players. You know, it?s rare that I truly come up against a big player in terms of what my proposition is. The big companies want the Interbrands, the McKinseys, sort of that sure bet.
For the Girl Scouts, I did come against Interbrand. They had a whole public foundation where...(Full transcript available to logged in subscribers.).
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