Throughout her career, Pelin Wood Thorogood has been in the forefront of emerging technologies and trends. During her more than 15 years as a high technology marketing executive, Pelin has led the go-to-market strategy for WebSideStory's on-demand online marketing suite (acquired by Omniture), extended Peregrine Systems' enterprise software business (acquired by HP) into the web-based employee self service (ESS) category, and in the mid 90s, launched one the very first mobile B2B applications designed for the Windows CE platform. Her success with venture backed start-ups, rewarding creativity and speed, as well as public companies that thrive on process and fiscal discipline underscore the diversity of her skills and the strength of her approach. Currently Pelin sits on boards and advises new media and cloud computing companies focused on solving sales and marketing problems - Online Marketing and Media Company Online Marketing Connect; Sales Intelligence CompanyInsideView; Inbound Marketing Company Eightfold Logic, Content Delivery Network Limelight Networks; Web Analytics Consulting Company Technology Leaders; - and serves a virtual Entrepreneur-in-Residence for Cornell's Johnson Graduate School of Management. Pelin was also instrumental in defining theSales 2.0 Movement. She is a regular speaker and author on Social Selling, Establishing a Culture of Measurement, and Sales and Marketing Alignment and is recognized for her passion for the subjects by technology analysts and pundits alike. Most recently, Pelin was the Senior Vice President of Marketing for WebSideStory, a leading provider of real-time, multi-channel analytics solutions. Pelin holds a Bachelor of Science in Operations Research, Master of Engineering and MBA degrees, all from Cornell University. Her comments are from the November 2010 Strategic Marketing Conference sponsored by the Dyson School of Applied Economics and Management at Cornell University.
So, we talked at the beginning that the customer is changing. And it really, really is. Social media has made a dramatic difference in how we can engage with customers. In the old days, just as in five years ago, it was marketing departments, analysts, PR, that we were actually shouting out our m...(Full transcript available to logged in subscribers.).
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