Robert Weybright is the Agricultural and Horticultural Program Leader at Cornell Cooperative Extension in Dutchess County.
Prior to joining Cornell, he was the Executive Director of Hudson Valley FOODWORKS, a non-profit shared use food production facility for small-scale specialty food entrepreneurs. Weybright has over 25 years of experience working in a variety of responsibilities associated with the service, food and food manufacturing industries.
Weybright's comments are from a panel discussion entitled "Selling Your Goods - More Than Talk, It's A Process!". The panel was from the 2007 Cornell Strategic Marketing Conference that was held on November 5 and 6 at the Henry A Wallace Visitor and Education Center at the FDR Presidential Library and Home, Hyde Park, N.Y.
Bob Weybright received his undergraduate degree from Michigan State University and his MBA from California State University - Hayward.
Work hard. Intelligent pricing takes work, a lot of work, incredible work. It is not easy to do. It's always changing. Being a farmer, not just a grower, is hard work. A grower just puts stuff in the ground and lets it go. I'm an excellent grower of crab grass. I do a wonderful job at that. ...(Full transcript available to logged in subscribers.).
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