James Jorasch currently heads up the R&D department of Walker Digital, the think tank which launched Priceline.com. Walker Digital, LLC invents business systems which solve problems. Founded in 1994 by Jay S. Walker, Walker Digital's inventors have been granted over 200 U.S. and International Patents for unique business systems. The invention teams, lead by Mr. Walker, currently have a portfolio of more than 500 business solutions. Walker Digital is best known for its role as the invention laboratory that created priceline.com, which was subsequently launched by Mr. Walker in 1998. James Jorasch is a graduate of Cornell University.
I'd like to talk briefly, since we are talking about ideas, innovations, some myths and mistakes, some of the misconceptions that people have about inventing and about innovating. And number one I would say is that inventing is easy and it's fun. Lots of people have this image that inventing is a ...(Full transcript available to logged in subscribers.).
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