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Dana Lampert Discusses Wiggio's Target Market

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Total Case Duration :

  • Date Added : 12/5/2008
  • Clip Duration : 1 min. 5 sec.

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Dana Lampert

  • Co-founder, Wiggio.com
  • male
  • Caucasian
  • 1986 (Age: 38 years old)
  • Dana Lampert - Interview - Wiggio
  • Video 1 of 17 in this Case
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Biography

Dana Lampert is a Cornell University student and co-founder of Wiggio.com. Wiggio.com is a free, online toolkit that makes it easy for students to work in groups. It offers simple functionalities, such as a shared calendar to coordinate meetings, the ability to send mass text messages, a shared document folder, instant polling capabilities, and free conference calls.

Dana Lampert expects to receive his undergraduate degree from Cornell Univesity in 2008.

Our market right now is really college students, based on the fact that we were just college students, I really know this market and feel like it is...you can really hit the college market on a low budget just by kind of getting out there, getting in students' faces with some gorilla marketing and r...(Full transcript available to logged in subscribers.).

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Dana Lampert videos

Video 1 of 17 Dana Lampert Discusses Inspiration Behind Wiggio
  • Dana Lampert - Interview - Wiggio
  • 12/5/2008
  • Dana Lampert
  • 0 min. 58 sec.
Video 2 of 17 Dana Lampert Discusses Concept Behind Wiggio
  • Dana Lampert - Interview - Wiggio
  • 12/5/2008
  • Dana Lampert
  • 0 min. 59 sec.
Video 3 of 17 Dana Lampert Discusses Wiggio's Target Market
  • Dana Lampert - Interview - Wiggio
  • 12/5/2008
  • Dana Lampert
  • 1 min. 5 sec.
Video 4 of 17 Dana Lampert Discusses Initial Guerilla Tactic Marketing for Wiggio
  • Dana Lampert - Interview - Wiggio
  • 12/5/2008
  • Dana Lampert
  • 1 min. 2 sec.
Video 5 of 17 Dana Lampert States Wiggio's Monetization Will Come Through Targeted Advertising and Sponsorship
  • Dana Lampert - Interview - Wiggio
  • 12/5/2008
  • Dana Lampert
  • 0 min. 49 sec.
Video 6 of 17 Dana Lampert Discusses Wiggio's Competition
  • Dana Lampert - Interview - Wiggio
  • 12/5/2008
  • Dana Lampert
  • 1 min. 11 sec.
Video 7 of 17 Dana Lampert States Entrepreneurs Need To Have An Open Mind And Listen To Feedback
  • Dana Lampert - Interview - Wiggio
  • 12/5/08
  • Dana Lampert
  • 0 min. 58 sec.
Video 8 of 17 Dana Lampert Discusses Complementary Skillset of the Founding Team
  • Dana Lampert - Interview - Wiggio
  • 12/5/2008
  • Dana Lampert
  • 1 min. 14 sec.
Video 9 of 17 Dana Lampert Discusses Initial Funding For Wiggio
  • Dana Lampert - Interview - Wiggio
  • 12/5/2008
  • Dana Lampert
  • 0 min. 57 sec.
Video 10 of 17 Dana Lampert Discusses Experience Being An Entrepreneur At Cornell
  • Dana Lampert - Interview - Wiggio
  • 12/5/2008
  • Dana Lampert
  • 1 min. 2 sec.
Video 11 of 17 Dana Lampert Discusses Presence In Targeted Schools
  • Dana Lampert - Interview - Wiggio
  • 12/5/2008
  • Dana Lampert
  • 1 min. 16 sec.
Video 12 of 17 Dana Lampert States Entrepreneurship Is More Grunt Work Than Glamour
  • Dana Lampert - Interview - Wiggio
  • 12/5/08
  • Dana Lampert
  • 0 min. 47 sec.
Video 13 of 17 Dana Lampert States When You Are An Entrepreneur That No One Else Will Execute On Your Ideas
  • Dana Lampert - Interview - Wiggio
  • 12/5/2008
  • Dana Lampert
  • 0 min. 47 sec.
Video 14 of 17 Dana Lampert States Importance of Picking The Right People
  • Dana Lampert - Interview - Wiggio
  • 12/5/2008
  • Dana Lampert
  • 0 min. 40 sec.
Video 15 of 17 Dana Lampert Discusses Desire To Hire Local Marketing Resources
  • Dana Lampert - Interview - Wiggio
  • 12/5/2008
  • Dana Lampert
  • 0 min. 55 sec.
Video 16 of 17 Dana Lampert States Best Thing About Entrepreneurship Is Delivering Your Conceived Product To The Marketplace
  • Dana Lampert - Interview - Wiggio
  • 12/5/2008
  • Dana Lampert
  • 0 min. 40 sec.
Video 17 of 17 Dana Lampert Discusses Love Of Rolling Out New Features And Concern Over Lack Of Technical Background
  • Dana Lampert - Interview - Wiggio
  • 12/5/2008
  • Dana Lampert
  • 2 min. 3 sec.