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Fred Johnson States Importance of Making Products That Customers Demand

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Total Case Duration :

  • Date Added : 7/7/2016
  • Clip Duration : 2 min. 16 sec.

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Fred Johnson

  • Owner, Johnson Estate Winery
  • male
  • Caucasian
  • 1953 (Age: 71 years old)
  • Fred Johnson - Interviw - Johnson Estate Winery
  • Video 1 of 7 in this Case
  • View All Available Videos

Biography

Fred Johnson is the owner of Johnson Estate Winery. He received his undergraduate and MBA degrees from Cornell University.

The first segment, the retail sales, the customers who walk in who are our most favorite customers, they typically ask, "Do you have a Cabernet? Do you have a Pinot? Do you have a Chardonnay?" They are, for better or worse, brand name varieties in America. And so, to please our customers, we sai...(Full transcript available to logged in subscribers.).

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Fred Johnson videos

Video 1 of 7 Fred Johnson Discusses Family Business
  • Fred Johnson - Interviw - Johnson Estate Winery
  • 7/7/2016
  • Fred Johnson
  • 1 min. 22 sec.
Video 2 of 7 Fred Johnson Discusses Product Offerings at Johnson Estate Winery
  • Fred Johnson - Interviw - Johnson Estate Winery
  • 7/7/2016
  • Fred Johnson
  • 1 min. 43 sec.
Video 3 of 7 Fred Johnson States Importance of Making Products That Customers Demand
  • Fred Johnson - Interviw - Johnson Estate Winery
  • 7/7/2016
  • Fred Johnson
  • 2 min. 16 sec.
Video 4 of 7 Fred Johnson Discusses Retail and Wholesale Aspects of Winery Business
  • Fred Johnson - Interviw - Johnson Estate Winery
  • 7/7/2016
  • Fred Johnson
  • 1 min. 31 sec.
Video 5 of 7 Fred Johnson Discusses Challenges of Family Business
  • Fred Johnson - Interviw - Johnson Estate Winery
  • 7/7/2016
  • Fred Johnson
  • 1 min. 9 sec.
Video 6 of 7 Fred Johnson Discusses Sales Incentives
  • Fred Johnson - Interviw - Johnson Estate Winery
  • 7/7/2016
  • Fred Johnson
  • 1 min. 31 sec.
Video 7 of 7 Fred Johnson States Importance of Understaning Financial Aspects of Business
  • Fred Johnson - Interviw - Johnson Estate Winery
  • 7/7/2016
  • Fred Johnson
  • 2 min. 9 sec.