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Luciana Aguiar is a former partner with Data Popular, a market research firm established in 2000 in Sao Paulo, Brazil with the mission to build unparalleled knowledge on low-and medium-income consumers. Currently, Aguiar is a senior partner of Plano CDE a new consulting and research company aiming at understanding business models focused on BOP markets (www.planocde.com.br) and has been in charge of introducing cutting edge ethnography methodology into market research in Brazil.

Aguiar worked as a Program Officer for UNESCO sponsored programs for low-income population in Brazil coordinated by The Comunidade Solidaria Initiative and Sebrae (1998-2003), as a Curator for art exhibits and educational programs at museums including Museu Virtual A Casa, Museu da Casa Brasileira, and Pinacoteca do Estado de Sao Paulo (1998-2003), and as a Postdoctoral Associate at the Department of Anthropology at the University of Sao Paulo (USP) (1993-97).

Luciana Aguiar holds a BA in Social Sciences from UnB in Brazil a MA in Anthropology and a PhD in Social and Visual Anthropology , both from Cornell University. She is the author of Spinning Lives (1996, University Press of America), a book based on her doctoral research.

Luciana Aguiar holds a BA in Social Sciences from UnB in Brazil a MA in Anthropology and a PhD in Social and Visual Anthropology , both from Cornell University. She is the author of Spinning Lives (1996, University Press of America), a book based on her doctoral research.