Keith Hannon is the associate director for social media at Cornell University. He manages the Cornell alumni communities on Facebook, LinkedIn, Twitter, YouTube, Pinterest, and Instagram; an aggregate population of nearly 60,000 alumni.
His past life as an aspiring video artist has helped engage alumni via both livestreaming and YouTube videos. Most recently he has been breaking new ground experimenting with prospect research on the development and refinement of a process for prospect identification on social networks and implementing a crowdfunding platform that aims to attract previously unengaged donors.
Before Cornell, Hannon worked for Nickelodeon television and Six Degrees Games.
Keith Hannon is a graduate of Ithaca College.
And why is all this happening? Why is there this big explosion of social media? Is it just because people have an inherent nature to share photos of themselves? That's part of it. That's just part of our society. But also we have technology that's making it easier to be connected. So 56% of all...(Full transcript available to logged in subscribers.).
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