Alissa Livingston is the Merchandise Planner for Men's Clothing and Furnishings at Polo Ralph Lauren, Retail Corporation. Previously, she was a Merchandise Planner at Abercrombie & Fitch.
At Ralph Lauren, Livingston is responsible for financial strategy and forecasting for several departments, including men's suits, sportcoats, trousers, formal outerwear, dress shirts and neckwear. She covers all labels, including Polo, Black Label, Purple Label and Made to Measure.
Alissa Livingston received her undergraduate degrees in Mechanical Engineering and Manufacturing Engineering from Northwestern University. She worked in the consulting industry for several years before returning to school to receive an MBA from Columbia University, Graduate School of Business, with a concentration in Finance and Retail.
As I mentioned the product is emotional for the consumer. Someone comes in to your store and they just feel like they have to have this blazer for example. So there is a part to the business that you kind of have to go on an emotional gut feel and a creative feel. Then there's the other piece wher...(Full transcript available to logged in subscribers.).
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