James Jorasch currently heads up the R&D department of Walker Digital, the think tank which launched Priceline.com. Walker Digital, LLC invents business systems which solve problems. Founded in 1994 by Jay S. Walker, Walker Digital's inventors have been granted over 200 U.S. and International Patents for unique business systems. The invention teams, lead by Mr. Walker, currently have a portfolio of more than 500 business solutions. Walker Digital is best known for its role as the invention laboratory that created priceline.com, which was subsequently launched by Mr. Walker in 1998. James Jorasch is a graduate of Cornell University.
You know, pharmaceuticals, it's an interesting business. Pfizer for example, might sell a blood-
pressure medication that might cost three thousand dollars per year, for that medication. And there
are a lot of people who just can't afford three thousand dollars a year. So if you wanted to allo...(Full transcript available to logged in subscribers.).
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James Jorasch Discusses Incremental Costs, Consumer-Driven Pricing, Pharmaceutical Industry and Priceline
James Jorasch States Businesses Don't Always Act Rationally As It Relates to Innovation
James Jorasch Entertains Question About Priceline Entering Business to Government Sales
James Jorasch Describes Structure of Walker Digital - Invention, Legal and Commercialization
