John Nesheim is an engineer and veteran of Silicon Valley. Since 1976, he has focused his research on how to do a high-tech start-up. His research findings led to discovery of the "14 Steps to IPO," which are documented in his best-selling book, "High Tech Start Up". Translated into four languages, the book is used around the world by entrepreneurs, investors, governments, universities, corporations, and Wall Street to increase understanding of entrepreneurial effectiveness. His second book, "Unfair Advantage", was released in early 2005.
Nesheim founded his company, the Nesheim Group, to gather best practices of professionals from around the world who are dedicated to improving the process of converting an idea to a world-class enterprise. He conducts workshops for entrepreneurs and the venture community, gathers research for his publications and coaches new enterprises.
Nesheim also serves as a Lecturer of Entrepreneurship at Cornell University's Johnson School.
John Nesheim earned his B.S. in Engineering with honors at the University of Minnesota and his MBA at Cornell University.
I think the first thing is that most of the Asians don't understand how to create a brand. Brand takes about ten years to create, it's long term and it's something that stands for something. When you go down the list of great brands in Asia, it's a very short list. For instance, I no longer know ...(Full transcript available to logged in subscribers.).
Register & Subscribe
Login
John Nesheim States Founders Have To Pace Themselves In The Business and Not Operate At Sprint Speed To The Point of Burnout
John Nesheim States Importance of Choosing People For The Team That Have Experienced Failure and Setbacks
John Nesheim States Hiring Constraints Are The Number One Reason Why Startups Fail To Grow Quickly Enough
