Robert Verloop is Vice President of Marketing at Sunkist Growers, the grower-owned citrus marketing cooperative based in Sherman Oaks, California.
Verloop began his produce marketing career with the California Avocado Commission in Santa Ana, working his way up from Theft Prevention Manager to National Merchandising Director to Vice President. He also served as Vice President of Communication and Trade Relations for buyproduce.com.
Robert Verloop received his Bachelor's and his Master's degrees from California State Polytechnic University at Pomona.
Now let me talk a little bit about what Sunkist has done in a sense of a marketing response. And the first area that we'll talk about is the Sunkist brand. And our brand management strategy a little bit. When I started, we quickly determined that part ...(Full transcript available to logged in subscribers.).
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