Deborah Streeter is the Bruce F. Failing, Senior Professor of Personal Enterprise in the Department of Applied Economics and Management at Cornell University.
Entrepreneurship and small business management are the focus of Streeter's research, teaching, and outreach programs. She is part of the university-wide Entrepreneurship@Cornell Program, which offers courses in entrepreneurship in almost all of Cornell's schools and colleges. Her research interests include the role of entrepreneurship and small business in economic development, with a particular focus on the effectiveness of business training and planning for start-ups.
Streeter has developed eClips, a database of digital video interviews, with entrepreneurs across the country. The in-depth interviews are digitized, cut into clips by topic, and are used in a multimedia format to teach entrepreneurship and small business management. The entrepreneurs she interviewed range from early start-ups to established companies and from high-tech Internet companies to manufacturing and service firms.
Streeter is also involved in helping to train start-up businesses in New York State. As part of the Entrepreneurial Education and Outreach Program, she is currently involved in a variety of programs aimed at helping New York entrepreneurs make informed choices about entrepreneurial ventures.
Deborah Streeter received her undergraduate degree from the University of Connecticut and her Master's and PhD from the University of Wisconsin, Madison.
You really have to get the value proposition right. You have to get it believable. Value proposition is what pain are you solving in the marketplace and are you the right person to solve it, getting that right and anybody who says I have no competition, that is going to put your plan in the garbag...(Full transcript available to logged in subscribers.).
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Deborah Streeter States One Of The Purposes Of The Business Plan Is To Show Investors A Good Place To Invest Their Money
Deborah Streeter States Business Plans For Technology Based Businesses Are Tied Up In Funding Cycles
Deborah Streeter States Business Plans Need To Discuss How Ownership Will Change Over Time
Deborah Streeter States Intellecutal Property Protection Requires Money And Should Be Discussed In Business Plan
Deborah Streeter Shares Thoughts on The Marketing Strategy Section of the Business Plan
Deborah Streeter States Importance of Outlines How Plan of Operations Will be Executed
Deborah Streeter States Financial Plan Needs To Address How Cash Flow Will Be Managed
Deborah Streeter States Entrepreneurs Can Provide The Passion But Business Plan Needs To Lay Out The Facts
