Carushka Jarecka is founder of Carushka Bodywear. When she started her own company in 1978, at the age of 25, with only $3,000, Carushka knew that to be a success in the competitive fashion industry, she would need to create a niche that reflected how women feel about themselves. "My greatest strength as a business woman is originality. Our corporate slogan, 'Expect the Unexpected' is what I always want to provide the customers with."
Carushka Jarecka earned a degree from the Fashion Institute of Design and Merchandising in 1973, as well as a couture diploma from the Trippon School of Design.
Let's see ... oh yes, you asked who my customer was. Well I said myself and because we're all looking better and living longer. When I started it was twenty to thirty was my market and now it's twenty to fifty because people look great and they're living past a hundred. A lot of people are. It j...(Full transcript available to logged in subscribers.).
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Carushka Jarecka Discusses Managing a Diverse Workforce with a Maternal Management Style
Carushka Jarecka Discusses Changing Company From Big to Small and Reinventing Herself
