Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for Fortune 500 companies to help their brands achieve double-digit or higher growth. The U-Promise program developed for Citibank and its partners is one of her most recognized and successful in-market concepts. Kathleen began her career in brand management with Procter & Gamble in the food and health & beauty divisions in the US and Europe for 7 years. She has also worked for H.J. Heinz, a management consulting firm, MCA (Marketing Corporation of America) and was the CMO for two internet start-ups: the internet grocery precursor sold to Peapod and CNBC.com, which Microsoft bought. She earned at Cornell University a B.S. and MBA in their 5-year joint degree program.
A couple things. The university has always stood for diversity. And that really helped me in my career, is to have a positive attitude toward diversity, whether it was disciplines. One of the big sea changes that happened while I was working in brand management was going to category teams and wor...(Full transcript available to logged in subscribers.).
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