Leslie Ackerman is a Business Educator at the Alternatives Federal Credit Union based in Ithaca, New York. The is the director of "Business CENTS" which is a small business development program offering a "how to" business training course, seminars, one-on-one business counseling and marketing support for people interested in starting or expanding a business.
So figure out what it is that you really want to do and figure out how to convey that in a way that everybody can understand. Even if you do something really high tech or really complicated or scientific that most people won't know what it is, convey it in a way that at least the gist of what you d...(Full transcript available to logged in subscribers.).
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