Teacher Created Materials is an educational publishing company that was founded in 1982 by Mary Dupuy Smith and Rachelle Cracchiolo. The company experienced tremendous growth since its inception--so much that in August 2004, the company split into two distinct businesses: a Book Company under the name Teacher Created Resources headed by Smith, and a Curriculum Company that maintains the name Teacher Created Materials headed by Cracchiolo. Prior to founding Teacher Created Materials, Rachelle taught kindergarten through sixth grade for nine years in the Fountain Valley School District. She graduated from Cal State Fullerton with a Bachelors degree in Psychology and a Masters degree in Education.
When we started we were basically selling directly to teachers and selling into the retail store market, but there's really more divisions at TCM. One of our things that have made us the most successful is that we've diversified. Our growth would still come--our core business is really teacher sup...(Full transcript available to logged in subscribers.).
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Rachelle Cracchiolo Shares Thoughts on How Teachers Might Use the Internet in the Future
Rachelle Cracchiolo Discusses Concerns Over Finding Instructors If Demand Becomes Much Larger
Rachelle Cracchiolo States Importance of Having Confidence and Being Willing to Take Responsibility
Rachelle Cracchiolo Discusses Determination a Price Point for Distance Learning Courses
Rachelle Cracchiolo Discusses Working With Family Members And Her Eventual Desire to Help Her Daughters Start Their Own Companies
Rachelle Cracchiolo Discusses The Division of Responsibilities Within The Partnership
Rachelle Cracchiolo Discusses Cash Flow Challenges in the Educational Publishing Industry
