Peter del Rio, a former head trader for Merrill Lynch, is the Chief Executive Officer and co-founder of The Interactive Custom Clothes Company (IC3D). Founded in 1996, IC3D is an Internet-based company selling customized jeans to a new Internet friendly population. The idea was to offer customized clothing online to solve fit problems that most people commonly find when shopping in stores. IC3D's goal was to create a 100% customer satisfaction rate by allowing customers to choose the styles of garments they wanted and fit them with a revolutionary computer generated sizing system.
IC3D is a technology company as much as it is a clothing company. The technological foundation of IC3D is its Artificial Intelligence (AI). Using a Genetically Engineered Neural Network (GENN) as a virtual tailor and patternmaker, IC3D creates custom patterns within minutes. This allows the company to quickly send patterns to a factory where each pair of custom jeans is created and delivered directly to the customer within seven to ten days.
Peter del Rio has a degree in business from Tufts University.
This is an interesting question. We went to, we talked to a couple of major brands, and I won't say you said this, but major American brand came out and said we would rather pay $8.00 a day than $8.00 an hour, meaning, we don't care. It makes financial do...(Full transcript available to logged in subscribers.).
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