Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
About BrainStore I would say someone who doesn't know us and just goes on the website or hears about us, he will maybe think, oh yeah, it's a consultancy, some kind of creative consultancy which we are clearly not, so this is a main misunderstanding. I t...(Full transcript available to logged in subscribers.).
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