David Goldsmith is the co-founder of MetaMatrix Consulting Group LLC, a consulting firm specializing in generating strategies that create competitive advantages for his clients.
Goldsmith received his B.S. and M.B.A from Syracuse University.
I would like you to think about how most value propositions are stated. You have a copy machine sales person. How do they sell? We're going to save you money. If you had a choice of making money, or saving money, what would you rather do? Make money or save money? Make money. If you had a cho...(Full transcript available to logged in subscribers.).
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