Seth Sarelson is the Co-founder & Chief Operating Officer of RevTrax. He has run the daily operations at RevTrax since the company's formation, managing client services and RevTrax's digital media partners. Prior to RevTrax, Seth worked in Citigroup's Global Commercial Cards business in brand management for the Purchasing Card, Fleet Card, and Electronic Account products. In addition to his corporate activities, Mr. Sarelson has been published and quoted in a number of marketing industry publications, including AdWeek, MultiChannel Merchant, iMedia Connection, Chain Store Age and CRM Buyer.
Seth Sarelson holds a Bachelor of Science, Magna Cum Laude, from Cornell University.
I think the first thing is just about iterating your strategy is being open to talking with anyone and everyone and constantly doing that no matter what stage of a business you're age. So from the early days where you have nothing, you don't even have a product to you know being a sustainable profi...(Full transcript available to logged in subscribers.).
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