Tracy Higginbotham is the founder of Women TIES, a company dedicated to creating a regional marketplace for women entrepreneurs. Higginbotham has been an entrepreneur for twelve years as President of Five Star Events, a special event management company specializing in the execution, planning and coordination of events for corporations, organizations, and individuals. For nine years, Higginbotham was President of the Women's Business Owners Connections, a networking and support organization for women business owners in Syracuse. She helped grow it from 8 members to 130 members when she stepped down in 2005. Tracy Higginbotham is a graduate of the State University of New York at Oswego where she earned a Bachelor of Science degree in Business Administration.
So I mean I think you could look at it from a customer service perspective if you own a business you know, how much can you give back to your clients in a way that doesn't take too much time or effort but it's sort of a customer service angle that does help them, that keeps them loyal, that brings t...(Full transcript available to logged in subscribers.).
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