Seth Sarelson is the Co-founder & Chief Operating Officer of RevTrax. He has run the daily operations at RevTrax since the company's formation, managing client services and RevTrax's digital media partners. Prior to RevTrax, Seth worked in Citigroup's Global Commercial Cards business in brand management for the Purchasing Card, Fleet Card, and Electronic Account products. In addition to his corporate activities, Mr. Sarelson has been published and quoted in a number of marketing industry publications, including AdWeek, MultiChannel Merchant, iMedia Connection, Chain Store Age and CRM Buyer.
Seth Sarelson holds a Bachelor of Science, Magna Cum Laude, from Cornell University.
As far as what's difficult about failing? Failure can actually be relieving in some ways and I'll tell you that because if you know deep inside that you're on a path that isn't working and then you make the decision to make an adjustment you wake up the next morning feeling good. You know the bird...(Full transcript available to logged in subscribers.).
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