Alissa Livingston is the Merchandise Planner for Men's Clothing and Furnishings at Polo Ralph Lauren, Retail Corporation. Previously, she was a Merchandise Planner at Abercrombie & Fitch.
At Ralph Lauren, Livingston is responsible for financial strategy and forecasting for several departments, including men's suits, sportcoats, trousers, formal outerwear, dress shirts and neckwear. She covers all labels, including Polo, Black Label, Purple Label and Made to Measure.
Alissa Livingston received her undergraduate degrees in Mechanical Engineering and Manufacturing Engineering from Northwestern University. She worked in the consulting industry for several years before returning to school to receive an MBA from Columbia University, Graduate School of Business, with a concentration in Finance and Retail.
So trend in the retail industry is a very complicated thing because if there is a trend that works, it's very easy to duplicate it and to duplicate it immediately. So at Ralph Lauren what we run into a lot especially in my division with things like sport coats and suits is that we may take a certai...(Full transcript available to logged in subscribers.).
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