Denni McCann has been working in the design field since graduating from college with a design degree. She has worked as a pattern maker and even owned a sewing factory before moving to Jogbra in 1980, four years after the company was founded.
Twenty years and two acquisitions (by Playtex and then Sara Lee) later, McCann is the Vice President of Design at Champion Jogbra. Her responsibilities include supervising a design team, forecasting trends, and overseeing Jogbra?s designs and marketing.
I think at the time it was the first sport bra. That was enough. It was so new that people would try it, or put it in the store to try it because it was something new. There were ads in the trade magazines early on for Jog Bra and apparel and support. ...(Full transcript available to logged in subscribers.).
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