Robert Verloop is Vice President of Marketing at Sunkist Growers, the grower-owned citrus marketing cooperative based in Sherman Oaks, California.
Verloop began his produce marketing career with the California Avocado Commission in Santa Ana, working his way up from Theft Prevention Manager to National Merchandising Director to Vice President. He also served as Vice President of Communication and Trade Relations for buyproduce.com.
Robert Verloop received his Bachelor's and his Master's degrees from California State Polytechnic University at Pomona.
In California, Sunkist represents about 60 percent of the crop of the fresh citrus crop. And what happens though is, if you've got the other 40 percent kind of playing their own games, what we find is the - our pricing becomes the umbrella. Everybody p...(Full transcript available to logged in subscribers.).
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