Ron Vos is a young entrepreneur who started the company, Hi Frequency in 1995. Hi Frequency is an independent music-marketing firm that promotes for labels, concert halls, and distributors. The company uses over 60 field representatives (that are unpaid) to perform promoting in 50 markets across the country. Ron educates his reps so that they will have not only use the position as a resume builder but also gain a strong understanding of the music industry to help further their careers.
From 13 reps, we now have 350 reps for music. The Wedding Singer was our first movie project. It is in the folder somewhere. You can trust me it is in there. That was an opportunity to get really creative. What we did for that was we went into shopping malls and set up karaoke jam contests and ...(Full transcript available to logged in subscribers.).
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Ron Vos Stresses Importance of Creative Solutions Especially When Running Your Own Business
Ron Vos Discusses How Company Built Non-Traditional Labor Model with Network of Field Reps
