Howard Morgan has been President of Arca Group, Inc. since 1989 and also serves as a Director of Idealab. Arca Group, Inc. is a consulting and venture capital investment management firm specializing in the area of computer and communications technologies. In 2005, he confounded First Round Capital, an early stage venture fund based outside of Philadelphia, PA
Morgan served as Professor of Decision Sciences at The Wharton School, and Professor of Computer and Information Sciences at The Moore School of the University of Pennsylvania from 1972 through 1985. He has been a Visiting Professor at the California Institute of Technology and the Harvard Business School.
Howard Morgan received a Ph.D. in Operations Research from Cornell University and a B.S. in physics from City College of the City University of New York.
Like any good Cornell engineer, metrics, metrics, metrics. Measure, measure everything. Measure everything including placement of things on the page. At some of our early ideal ad sites, we would measures and try 12 different color combinations and see which ones worked best and we'd find that ye...(Full transcript available to logged in subscribers.).
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