Alan Pike teaches management writing and oral communication at the Johnson School. He has taught writing and other communications courses at various schools throughout Cornell, at Syracuse University, and has consulted with corporations on management communications. Professor Pike also directs the outdoor leadership/team development program and has presented papers on communications and leadership issues. Note: Alan Pike, 65, a senior lecturer in communication who taught generations of business leaders at Cornell University's Johnson Graduate School of Management, died of heart failure Jan. 7, 2006 in his Ithaca home.
So, first principles in the handout, I've boiled these down. Stay focussed on your objective. What is
your objective in writing? What's the purpose? Answer that question up front, and stay with it. Don't
let yourself digress. Avoid over-justification, mixed messages, unnecessary exertions ...(Full transcript available to logged in subscribers.).
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