Jonah Goodhart is the CEO and Co-Founder of Moat. Prior to Moat, he was the founding investor and board member of Right Media, and a Founding Partner of WGI Group.
Jonah Goodhart received his undergraduate degree from Cornell University.
Well, clicks aren't a good measure for brands for a lot of reasons. One simple one is that very few people actually do it. So the average response rate for digital advertising is something like 3 in 10,000. I haven't clicked on a lot of ads recently. My guess is most people watching this haven't...(Full transcript available to logged in subscribers.).
Register & Subscribe
Login