Julie McPeek has over eighteen years experience in Sales and Marketing at Procter & Gamble, covering a wide array of product categories and retailing venues. Her expertise is in forming long-term partnerships with clients, identifying critical business issues, and designing appropriate business solutions to address those issues. Specializing in executive-level management relationships, Julie has personally sold to CEOs and executive officers of many of the companies comprising the Fortune 500. Julie McPeek received her undergraduate degree from Cornell University.
For us new business development creates revenue streams that are incremental to a brand's business. So we are not about trading dollar for dollar. We're not about getting customers to buy a product at another retail outlet instead of Wal-Mart. We're about helping a company generate revenue when t...(Full transcript available to logged in subscribers.).
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Julie McPeek Discusses Professional Background and Decision to Startup Provisor Marketing
Julie McPeek Shares Early Vision of Provisor Marketing Specifically Related to Work-Life Balance and Funding
Julie McPeek Discusses Decision to Make Provisor Marketing an Agency Rather Than a Consultancy
Julie McPeek Discusses Differences in Product Marketing Between Startup and Existing Companies
Julie McPeek Discusses Creation of Company's Business Plan and Establishing the Company as an LLC
