C. Marshall Paul has more than 40 years experience in the pharmaceutical and market research industry and is president of ACNielsen HCI.
Marshall Paul started his career in 1962 as a marketing analyst for Merck & Co., Inc. In 1982, Paul built a new company, HCI, Inc. In November 1997, HCI was acquired by VNU and merged with its subsidiary PERQ Research. In January 2002, Marshall Paul was appointed president of ACNielsen HCI, a new company formed to help design and market the initiatives of other VNU subsidiaries, including HCI.
C. Marshall Paul graduated from Dickinson College and has a bachelor of science degree in Economics.
There was unquestionably the issue and you have to know more about your industry than your clients do. You have to really understand it and you have to understand it from a broad perspective and that's what's enabled us now to be able to reach the presid...(Full transcript available to logged in subscribers.).
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